Greetings All,
Been way to long since our last post. We’ve been working on developing brand work for Zynga here in San Francisco. The marketing communication arm of our company has been doing extremely well and is busy as heck. This continues to bolster our enthusiasm that the market conditions are slowly improving! I think we have a ways to go before experiential marketing makes any kind of sustainable return.
I am encouraged to see a few articles about sponsorship marketing and titles such as “ROI or DIE” . This is something that we’ve been preaching for some time and something that most in the air show world have little to NO clue about. There are a handful of folks that do “get it” but a majority have little to no marketing background to make any such required claim to get any substantial deals.
As for the Turbine Toucan, it continues to do very well and we are looking at a few commercial deals which might get us some fantastic exposure without letting to much out of the bag regarding its aerobatic potential.
At some point we’d like to share what Ken Erickson and Sean Tucker are up to these days, really exciting stuff which I think you’d all be interested in hearing. I’ll have to see if he’d be willing to share with all of us.
Can’t wait to share the work we’ve been doing, it should be going public fairly soon and another huge launch in June!
Thanks again for visiting and your continued support!
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